Institutional Context - Distribution

Institutional context

Distribution
The Distribution all starts off with marketing. The marketing process starts off with the Marketing team. They are the team that help the distributors to sell the film to the public. Whilst the marketing team is trying to sell to the public they need to see if the film they are selling has an appeal to the market, so they will run test screening which helps them to see where the film can go and also helps to show the audience reactions so they can have a better selling point. The film uses posters, cinema trailers, tv trailers and more to try to sell the film to the target audience. They will use appealing and funny parts of the film in their trailers to use as a strong selling point and they will use strong and heroic pictires in their posters so that when people look at it they feel that they want to know more about this film. The film can also be shown on the newspapers and magazines. The film can have the posters minimized onto newspaper size and then it can be sold through the newspapers because a lot of people read the papers daily. Also newspapers may write comments about the film, so they may write a positive review and give it good star ratings which might convince people to want to watch that film. Another way of the word being spread about a film is the internet. A lot of people use the internet every day so the film distibutors and marketers can use this as a positive and they can pay a lot for advertisements on key websites that a lot of people go on. Also they can put their trailer for the film on websites such as www.Youtube.com which gives people the opportunity to watch the trailer for free and then this may make them want to watch it. After all of this the Distributors have to sign a deal with the cinemas to be able to screen the film. Cinemas are always looking for films which will bring in a lot of people, but they also worry about their reputation too, for instance the odeon cinema did not play the newest Rambo movie in their cinemas due to extreme violence. But most cinemas will allow the movies that contain big actors/actresses because they know that these films will give the cinema a lot of money.