Audience Research

Audience Research

As of the 6th November 2008 49 people have completed our questionnaire. We made our survey on http://www.surveymonkey.com/. This website lets us make a survey electronically so we are able to distribute it to a much wider audience via the internet. We chose not to print it out and give them to friends and family because friends and family usually have the same opinions so the results may be skewed. I put the links onto forums as this is meeting place for people with people from different places in the world and would give us a much better representation of our audience.

The reason why we made this questionnaire was so we can see what our audience are looking for in a British Gangster movie. We are trying to get the audiences point of view and try to inetgrate it into our movie so we will be making our movie for our target audience. The questionnaire contain qualitative and quantitive questions. The quantitive results were for us to intepret and use the results and the qualitively was to give us a general idea on what we would like to see as well as any other comments that the participants will want to make.

We will have to take responses from our target audience as their opinion counts most. 43 out of the 49 people were male; we only need to filter out the 6 females and 6 people were out of target age group. After filtering out the results, we are able to draw conclusions from the responses.

Our first question was “What type of people would you like to see in a British Gangster movie?” East End Londoner was the most popular with 36 people voting for it. As a result, we will include East End Londoners in our opening sequence. We have been watching movies such as Lock Stock and Snatch to find good examples of a typical East End Londoner. We found out that a cockney accent is common and it was also voted as “Very Important” in our questionnaire.

People expected to see Crimes such as Robberies in an opening sequence. This was most popular but as a group we have decided that this would be impractical and could be dangerous to us as well as the public so we decided to go with the second most popular which was ‘Dodgy Deals’ This is much more practical as dodgy deals are usually inside and we won’t have to be filming in the public which would attract an audience and people would look into the camera which would look unprofessional.